Are there other key decision makers in leadership who may need to be influenced? �%�����Ԅ��UE8�eg��ԗ�=���;6�7�2_��� �4�e����5�{4�8ib2�����t_�}N� u��@p
٥�R�A���=l�D7Kx��. Campaigners use this knowledge to create their strategy, which g… Before taking action, successful campaigners learn as much as possible about: 1. the existing situation 2. who is affected by the campaign issue both positively and negatively 3. what changes could improve the situation 4. what resources, tactics and tools are available to implement a campaign that will address the issue. <>
Map out your bill’s trajectory. Paid for in part by Indivisible Action. <>
When will the bill be moving? What are you trying to accomplish in your state? What is the specific big picture policy that you’re aiming for? Outreach to Indivisible groups and partner organizations), Strategy (e.g. 6���^⼈�a���#��i��� stream
Groups: List Indivisible groups you work with, Partner Organizations: List partners you work in coalition with, Indivisible National Organizer: List your Indivisible national organizer. A solid marketing campaign plan has: Clear, realistic … Use the lists of tactics below to think about different options, and choose the metrics that go with them! Local Indivisible groups build and wield power in ways that individuals can’t. Mid April: Bill heard in Assembly Public Safety Committee, April 27th: Deadline for bill to pass policy committee, Mid May: Bill heard in Assembly Appropriations, May 25th: Deadline for bill to pass Appropriations, Last week of May: Bill heard on Assembly floor, May 31st: Deadline for bill to pass floor of Assembly, Early/Mid June: Bill heard in Senate Public Safety, June 29th: Deadline for bill to pass policy committee, Early August: Bill heard in Senate Appropriations, August 17th: Deadline for bill to pass Appropriations, Last two weeks of August: Bill heard on Senate floor, August 31st: Deadline to pass and send to Governor, September 30th: Deadline for Governor signature. What resources do you need to implement your campaign plan and who might be able to provide them to you (. Are there key timepoints for action in the legislative calendar that you can identify? Who are the key decision makers on those committees? <>/ExtGState<>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S>>
** Wellstone Action acknowledges the anonymous campaign that contributed their actual campaign plan for future learning. All names have been changed to protect the innocent…even the original state name! © 2020 Indivisible Project. x��XKo�8���Q*`�oJ�"@�$�.Zt�5��`��8F���J��ߙ�dI���i���H���G�F��ٵ`B$\��]�'�?�47 w�II+K����c�M�������M����~� Not authorized by any candidate or candidate's committee. A campaign plan is a short-term integrated communications plan to generate lead or sales. What is the specific bill, initiative, effort you are undertaking that gets you closer to the big picture goal? This includes information about your district, budget, and field efforts, among other things. graphics for office visits & twitter). ��p\T�M�DT�u���E��Z!���LלI�|5C� �N[,i�(�8�~�����D���5���]�k{��n��]��+�L�������wy>�o9犋4�g����t�M\�NK0Ͳ��iܥ*f�8XO�����xnWռ=O='e2?-�}�;[������Z[,�p�
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[��%�o�$�,eی�J�&�ڠ�AD��k�z�!����D An effective campaign strategy requires sub-strategies for specific aspects of campaign implementation: The communications strategy, which outlines key messages, and the channels and tools by which the campaign will communicate with the target audiences. Give a brief overview. The campaign involves a deliberate series of revelations or communication exercises to take the 'audience' from a state of ignorance, through interest and then concern (components of awareness), into anger and engagement (motivation), and finally into a state of satisfaction or reward. But that’s not detailed enough to be of much use Indivisibles organize -- which means building power and flexing at key moments. Simply put, a campaign plan is how your campaign is set up and how it will function. 2 0 obj
We make calls. Is part of your goal to improve collaboration across Indivisible groups in your state? Why? We’re Indivisible. 2 Strategy Overview endobj
what your coalition has: time, money, skills, materials, relationships, etc?) *�0o��il�o+|Z#�1p�o�}�%F�������x+`;��\���-
�L�1�.qx��^�8��h��J��}�Zn��0�OQb����)�4/��� Indivisible Action is a Hybrid Political Action Committee. To create change, you need the collective constituent power that comes with working together, as Indivisibles. Pressure legislators on committee to vote yes on the bill), Tactics: (e.g. <>
The Midwest Academy (http://www.midwestacademy.org) propose a simple campaign planning grid with columns for each of the following elements of strategy: vision; goals; objectives; organisational considerations; constituents…
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