RTB@communities.gsi.gov.uk. Edit this Entry Change ), You are commenting using your Facebook account. The booklet "Your Right to Buy … I think both Mike and Antony have interesting points but I believe it is too soon to pick sides on this complex issue. A second point that needs to be discussed is that a true reason to buy (RtB) is a voluntary transaction.Too often we’ve seen musicians or other content creators think that there is some sort of obligation to buy. The CwF + RtB model gives fans a reason to buy the music instead of illegally downloading it. we can pick you up on radar The above is a republish of this post, which you should notably check out for the original comments. What made Reznor so interesting as a case study was the fact that he’s done it so many times in so many different ways that he, by himself, represents a great example of how you can approach this simple formula in an infinite variety of creative ways. Too often we’ve seen musicians or other content creators think that there is some sort of obligation to buy. There was no real reason — and then they seem to lash out at their fans for hurting them. For example: Creating a product which is significant, unique or specific to your fan’s experiences. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. ( Log Out /  Web. Licensing music is a bigger discussion and it takes more than two people to have that conversation. You cannot connect with fans if you’re in seclusion. This business model is also creating opposing sides. Let the musician create the music and let the “business guys” focus on applying this business model. You may exercise your right to access, obtain, correct and oppose the use of your personal data by writing to: privacy center. Mike Masnick: Connect with Fans (CwF) + Reason to Buy (RtB) = $$$$, The Techdirt founder's lesson remains as relevant today as at MidemNet 2008: watch the Nine Inch Nails case study to find out why, Midemlab Jury 2020 – Creating value for artists, the industry and standing out, The Future of Smart Speakers: How Voice Tech is Impacting the Music Business. The CwF+RtB is a business model which is emerging due to the difficulty for new musicians to make a living from their art. The video has to date racked up over 80,000 views, making it still our most-viewed conference video ever. Change ), CwF+RtB = Connect with Fans + Reason to Buy, CwF+RtB = Connect with Fans + Reason to Buy. It’s about applying that “simple model” in a variety of different creative ways — which Reznor has done time and time and time again. Also, the record label acts as a middleman between the musician and fans which can be burdensome for the artist. give the people what they paid for”, http://njnnetwork.com/2011/12/techdirt-posts-40000th-blog-denounces-sopa/mike-masnick/, http://www.digitalmediasummit.ca/wp-content/plugins/cmw-speakers/speaker_details.php?id=472, http://www.unsimilar.com/2010/10/13/dope-strategy-cwfrtb/. Right to Buy Communications Team – marketing@communities.gsi.gov.uk . Hell, I couldn’t even include all of the examples of Reznor’s successes in this single presentation, let alone successes by other musicians who have executed differently — but all of whom connected with fans (CwF) and then gave them a real reason to buy (RtB). “hit ” a satelite with feeling Change ), You are commenting using your Google account. The legislation governing the Right to Buy requires all landlords to issue an up to date ( Log Out /  Here are links to both of them: http://www.techdirt.com/articles/20090719/2246525598.shtml, http://www.billboard.com/biz/articles/news/1212129/pluggedunplugged-cwfrtb-wtf. Get instant explanation for any acronym or abbreviation that hits you anywhere on the web! This business model is also creating opposing sides. RTB: Ready to Build: RTB: Reason to Buy (marketing) RTB: Reasons to Believe (Pasadena, CA) RTB: Ready-to-Bake: RTB: Reasons to Believe (website) RTB: Removable Terminal Block (electronics) RTB: Row the Boat: RTB: Return to Bed: RTB: Rouge the Bat: RTB: Ring the Bell “put your life into a bubble First, this is exactly where a smart record label, agent or manager can come in and be quite helpful. Some people want to stay with … Abbreviations.com. If you won’t want to make the effort to connect with fans, then that’s fine: you won’t have that many fans. At MidemNet 2008, Techdirt/Studio 64’s Mike Masnick explained how Nine Inch Nails’ multi-platform, ultra-creative launch campaign was a prime example of “Serving your Fans”. One source directly from Techdirt’s Mike Masnick; the man popularizing and advocating for the business model, and the other from the executive director of content & programming of Billboard Magazine who is opposing it. We truly appreciate your support. And, so they put something out with a price tag, but without doing a very good job convincing fans why they should buy. We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly. Id=472 rtb reason to buy http: //njnnetwork.com/2011/12/techdirt-posts-40000th-blog-denounces-sopa/mike-masnick/, http: //www.unsimilar.com/2010/10/13/dope-strategy-cwfrtb/ seen musicians or other creators. 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